The Birkhoff Score is an aggregate score that comprises data from multiple information sources, carefully weighted and reviewed by Birkhoff research analysts using a proprietary algorithm designed to measure franchise satisfaction and dozens of other important data points.
Data derived from a database of over 100,000 franchisees across 17 different industry sector
The only objective company ranking designed to measure opportunity potential and franchisee sentiment
Disclaimer - although best efforts have been made to accurately score the franchise opportunity (and industry) and its various dimensions, mistake can be made as the Research Analysts rely on third part information sources when performing their analysis. All Birkhoff Research Information should be treated as it was intended—a starting point for personal research efforts, in conjunction with other reliable sources. In other words, use the Birkhoff Score as a guide and not a decision making tool.
Three dimensions the Birkhoff Score highlights in each directory listing are Return on Investment, Sentiment and Crystal Ball Analysis.
Return on Investment (ROI) - Birkhoff Analysts determine how quickly investment capital can be recaptured, as well as comparative financial performance analysis within the sector and industry in general.
Sentiment - the general measure of how franchisees, members of the public and Birkhoff Research Analysts "feel" about a particular franchise.
Crystal Ball Analysis - When investing in any business you want to do your best to ensure that it has longevity, that is it will be as profitable (if not more) 5 or 10 years from now. Birkhoff Analysts review and assess company and industry data, trends and other fators that may impact the business or industry.