Better for You: An Intro to the Jamba Juice Franchise Brand

Better for You: An Intro to the Jamba Juice Franchise Brand

Since it began franchising in 1991, the Jamba Juice brand has grown to include 750 locations across the U.S. It remains an ever-expanding domestic and international (with master development franchising rights) opportunity for those interested in becoming part of a...
Online Marketing for Franchises Part 1: Where to Find Content

Online Marketing for Franchises Part 1: Where to Find Content

Content is king on the Internet. Period. Content is what keeps people returning to your website. It encourages engagement — actions and conversation — between you and your customers and prospective customers. Content is what others link to; those links generate...
Franchising: A Thriving Business Model in the UK

Franchising: A Thriving Business Model in the UK

Franchising in the U.K. is nothing new. In fact, a very early, primitive version of franchising can be traced back to feudal Britain. Fast forward to 2015-2016, and the franchise industry is thriving. As with any type of business relationship, franchising within the...
Building a Virtual Sales Force for Your Franchise Business

Building a Virtual Sales Force for Your Franchise Business

SEO and paid ads are great ways to sell, but they’re far from the only ways. One thing franchisees can consider is creating a virtual sales force — people who sell on your behalf. It sounds expensive, but it’s actually very affordable, considering there are different...
Five Guys Franchise Rules “Better Burgers”

Five Guys Franchise Rules “Better Burgers”

The “better burger” category — consisting of brands that offer premium burgers and such for around $8 — is getting more and more crowded as people are always looking for “better.” You’re probably very familiar with some of the names that fall into this category,...
Why Franchises Need a Digital Marketing Strategy [infographic]

Why Franchises Need a Digital Marketing Strategy [infographic]

  Share This Image on Your Site Please include attribution to http://www.birkhoffscore.com with this graphic. Screen reader version:  Why Franchises Need a Digital Marketing Strategy I don’t think anyone could argue that in today’s business climate, having a...
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Is Franchising Right for You? ebook

Is Franchising Right for You?

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