Using Social Media to Engage Customers and Drive Sales

Using Social Media to Engage Customers and Drive Sales

As more and more franchises embrace social media as part of their marketing plans, it’s becoming increasingly important for all franchisees to understand how to take advantage of popular social media tools in order to reach customers. Whether driven by the franchisor...
Economic Climate Spurs Franchise Explosion in India

Economic Climate Spurs Franchise Explosion in India

Recently, we spotlighted the fast-growing pharma franchise sector in India, but that’s just one segment of the rapidly expanding franchise industry within the nation. Franchising in India is experiencing strong growth, and its expansion is poised to continue into the...
Building a Loyal Following on Pinterest and Instagram

Building a Loyal Following on Pinterest and Instagram

For businesses creating a presence in the social media world, Facebook, Twitter, and LinkedIn have had the market cornered for a long time. But the time has come for them to share the spotlight, because Pinterest and Instagram are two more social media channels that...
Franchise My Business! How to Build an Empire in 8 Steps

Franchise My Business! How to Build an Empire in 8 Steps

Do you think your business is poised to become the next Subway? Are you ready to take on the world of education businesses with a unique twist on an established idea? If so, you might be thinking about franchising as a business growth strategy. In fact, you may be...
Evolving Economy: The Rise of the Pharma Franchise in India

Evolving Economy: The Rise of the Pharma Franchise in India

Since its liberalization in 1991, the Indian economy has evolved significantly, moving from a mainly agriculturally based system to one that is thriving on entrepreneurialism, services, and manufacturing. A growing young population, greater disposable income, and...
How to Build Your Franchise Following on Twitter

How to Build Your Franchise Following on Twitter

When you think of incorporating social media into your marketing campaign, there are dozens upon dozens of channels that you can be part of as a franchise brand. Trying to determine where it’s best to focus your attention can quickly become overwhelming. That’s one...
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Is Franchising Right for You? ebook

Is Franchising Right for You?

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