FRANCHISE ANALYZER

Arby’s Restaurant Group

The first Arby’s restaurant was opened in Boardman, Ohio by Leroy & Forrest Raffel. The two brothers had run a consulting firm in the foodservice industry called Raffel Brothers, Inc. Moving into the restaurant business was a natural move, and the young entrepreneurs had a unique concept. Deciding that the fast food market was saturated with burger joints, the Raffels offered customers an alternative - the roast beef sandwiches for which Arby’s has become known. The name is a play on “R” and “B” which could stand for Roast Beef, but in fact was meant to stand for “Raffel Brothers.” In any case, the Arby’s formula is a winner and there are now more than 3,600 locations.

65

Start-up Cost:$357.5K - 2.4M

ROI:

Sentiment:

Crystal Ball:

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