Auntie Anne’s Hand-Rolled Soft Pretzels

Anne Beiler came up with her business concept while working a concession stand at a Maryland Farmer’s Market. The soft pretzels offered at the stand far outsold the pizza, hot dogs, and other foods on its menu. When Anne started rolling the dough and shaping the pretzels in front of customers, the demand for them grew even more. After a while, Beiler decided to purchase her own stand, which she named Auntie Anne’s. Before long, Auntie Anne’s pretzel stands started popping up in malls, airports, train stations, and elsewhere. Now the Auntie Anne’s franchise is almost 1,200 strong.


Start-up Cost:$197.88K - 364.1K



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