FRANCHISE ANALYZER

Choice Hotels Int’l.

In 1939, a group of hotel owners joined efforts and created an industry standard in an effort to improve public perception of hotels. This unofficial alliance held themselves to certain principles of cleanliness, upkeep, and service. In 1941, the partners made it official and formed the United States’ first hotel chain, which they called Quality Courts, United Int’l. They began franchising in 1962, changed their name to Choice Hotels Int’l in 1990, and have expanded to include the Quality, Comfort, Clarion, Sleep, Roadway, and Econolodge names in their chain. Over 6,000 Choice brand hotels are in operation around the globe.

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Start-up Cost:$1.27M - 14.64M

ROI:

Sentiment:

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