FRANCHISE ANALYZER

Planet Fitness

Planet Fitness was created to be a workout facility where everyone would feel comfortable, no matter what their fitness level. In 1992, Michael Grondahl bought a gym which he renamed Planet Fitness. Grondahl significantly reduced membership fees and created an atmosphere that was more laid back than larger fitness chains. These moves were in an effort to attract customers who were interested in working out, but felt intimidated in many gyms that seemed to be dominated by serious bodybuilders and fitness enthusiasts. Branching out into franchising in 2003, the Planet Fitness name has grown to include more than 400 locations.

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Start-up Cost:$673.1K - 1.66M

ROI:

Sentiment:

Crystal Ball:

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