The Haagen-Dazs Shoppe Co. Inc.

Haagen-Dazs ice cream was created by Reuben Mattus in 1960. Mattus already had a lifetime of experience in the business, having grown up working at his mother’s ice cream company. The Haagen-Dazs brand soon developed a loyal following. In 1976, Mattus’ daughter opened the first Haagen-Dazs Shoppe with more to follow as they moved into franchising the following year. Now more than 250 of the gourmet ice cream stores are serving customers around the United States.


Start-up Cost:$144.05K - 441.3K



Crystal Ball:

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