FRANCHISE ANALYZER

Wetzel’s Pretzels

Headquartered in Pasadena, California, Wetzel’s Pretzel stands sell freshly baked soft pretzels and other specialty foods from nearly 300 locations. The company was started by Bill Phelps and Rick Wetzel, both former marketing executives. The two used their business know-how to grow Wetzel’s Pretzels into the well-known chain it is today.

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Start-up Cost:$156.3K - 369.95K

ROI:

Sentiment:

Crystal Ball:

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